The Man Who Killed the Typewriter. - ElGranero Typewriter.Company

The Man Who Killed the Typewriter.

The Man Who Killed the Typewriter.

In the annals of Appleโ€™s history, Steve Jobs often overshadows other key figures. But before Jobs became synonymous with the company, there was Mike Scottโ€”Apple's first and perhaps most controversial CEO. From February 1977 to March 1981, Scott led Apple through its formative years with a series of bold, if not brash, decisions. Among these was his infamous โ€œBlack Wednesday,โ€ where he laid off 40 employees in a single stroke, claiming the move would make Apple โ€œfun again.โ€ This act of corporate carnage hastened his own departure, yet it was not the only peculiar move Scott made during his tenure.






On February 1, 1980, Scott issued an internal memo that would raise more than a few eyebrows. In his characteristic directness, Scott began with a warning: โ€œYOU ALL BETTER READ THIS.โ€ He then announced that, effective immediately, Apple employees were no longer permitted to purchase or sawlease typewriters. The rationale? Apple was an โ€œinnovative company,โ€ and Scott believed it should lead by example, particularly in the burgeoning field of word processing.


The irony of this crusade was not lost on those who received the memo, likely typed on an Apple II using the very software Scott was promoting: Apple Writer Systems. This rudimentary word processor, a precursor to the likes of WordStar, was far from the polished tools we take for granted today. Yet, Scott envisioned a future where the clacking of typewriter keys would be replaced by the soft hum of computersโ€”a future he wanted his company to embody.


In his memo, Scott dangled a carrot before the hesitant: those who ditched their typewriters for Appleโ€™s fledgling word processor would be the first in line for the companyโ€™s โ€œnew high-performance systems.โ€ What exactly those systems were remained vague, but the promise was clearโ€”adapt or be left behind.



Scottโ€™s vision, though met with skepticism at the time, was prophetic. The typewriter, once an indispensable office tool, has all but vanished from the modern workplace, replaced by computers and digital word processors. While Appleโ€™s foray into this realm was just a small step, it foreshadowed a seismic shift in how we create and communicate.


Yet, as history unfolded, it wasnโ€™t Apple but Microsoft that won the word processing wars. Microsoft Word, launched in October 1983, would become the dominant force in offices worldwide. Appleโ€™s early move, however, demonstrated a forward-thinking ethos that would eventually become its hallmark.


In hindsight, Mike Scottโ€™s anti-typewriter memo might seem like a quixotic campaign, but it was also a bold statement of intent. Underneath the typos and the somewhat hasty composition (notable errors like โ€œpriortyโ€ and the extra spaces between words), there was a clear message: Apple was not just participating in the future; it was determined to create it.



The days of the typewriter were numbered, and Mike Scott was one of the first to sound the death knell. But between 2014 and 2024, some Apple employees quietly broke the code, buying typewriters and using them secretly at home. I know their names, but Iโ€™ll take this memo to the grave. Perhaps, in defiance or nostalgia, they sought refuge in the analog, a private rebellion against the digital world their company had helped to build.


Tillbaka till blogg

2 kommentarer

Great article and a true bit of history !

thor halvorsen

Great story. Itโ€™s also a good example to of the โ€œEat your own dog foodโ€ concept, a popular call to action at many tech companies.

Ben Gregg

Lรคmna en kommentar